What is Google AdSense

Google AdSense is Advertising program that was launched in the middle of the year 2003 by Google ,the one of the most popular search engine.AdSense is the hybrid of the Google webmaster tool called AdWords or in simple terms, AdSense is an application of AdWords beyond Google.com

AdWords:
Webmaster are paying Google to promote their ads on Google.com and every time an ads get clicked some predetermined amount is deducted by from their advertising budget.




If you have ever searched on Google,you have seen AdWords (the small text ads that are displayed generally on the far right hand side of the search results in Google). AdWords are the ads that are contextual of course (in this case the context is the search term you entered).The ads will be served based on what you are looking for, so if you do a search on catering services you will get ads for catering services along with your search results.


How does google generate money for Google and the advertisers::

Google AdWords work on the model know as pay-per-click.When some one clicks on an AdWords ad,the advertiser of that ad has to pay Google a certain amount.It is easy to track and fully automated.
We say certain amount because the amount is different all the time and is subjected to market forces that is bidding in this case and what determines is how much the advertisers offers to pay per click.The position of AdWords ad is based on the bidding amount of the keywords of an ad.Obviously,the higher the bid,higher the position the bid buys you.For instance,if the highest bid for keywords "Internet Marketing " is 80 cents per click,you can get top position by bidding 90 cents.Then every time someone clicks on your ad,Google would charge you 90 cents,and you would retain the top position until someone else bids more for the same search word placement

Now AdSense is a program derived from AdWords that allows the publishers(the other website and blog holders like you and me ) to promote these same AdWords ads on our own sites.Then the Google pays publishers certain percentage of what AdWords customer are paying Google for those ads.

In other words as an AdSense publisher ,you are helping Google advertise these AdWords ads,and Google is paying you a share of revenue they earn every time your visitors click on your ads.

Google will never disclose how much you will earn per click,but you can earn anywhere between 0.01$ and $10.00 per click,and perhaps even more.Keep in mind these numbers are just estimates.Google has never supplied any specific data on how much you can earn.So once your account reaches $100,Google sends you a check.And you can even have them direct deposit the check right into your bank account.

Advantages of Google AdSense System

Google AdSense is simple to use and manage:Once your site is approved ads on your web page does not take time and requires minimal technical knowledge.



Google AdSense is very smart about ad selection:The ads that are displayed are only those that are relevant to your content,and Google has strict quality control on the general quality of the ads.

Google AdSense uses text only ads:Text ads are more effective than flashy ads.The click through rate of text ads is proven to be higher than that of animated ads!More clicks equals more money,and the text ads equals more clicks.Also text ads are very "low weight " and very fast loading.You can also use graphic ads.

Google AdSense Programs

Google offer AdSense programs for content,search,mobile,feeds

AdSense for content:AdSense for content is main AdSense program-contextually targeted ads are displayed on your webpage,and you get paid for every click.These are specially target to the content of your webpage.Consequently,if you change the content of your page ,the ads that are displayed would also change.



AdSense for search:This is program where by Google allows you to add a search box to your website.By doing this ,visitors to your site can search the entire internet from your Website itself.In a way your site become host to Google.Except you make money.

The search results page that is displayed when a visitor on your website searches through the search box on the site itself,also displays Google Ads(AdWords ads)next to the usual listings,just as it would on Google.com .If the visitor click on any of these Google Ads,you get paid as well.

AdSense for search offers all the same options controls as AdSense for content.These include ad customization,ad filtering,monitoring and tracking results,and so on.

AdSense for RSS and Blogs:
RSS means Real Simple Syndication,has a huge popularity on the internet.This(RSS) is an XML document format that organizes and stores news like content from various sources into one content
Google has introduced a special program known as AdSense for RSS.Google AdSense for feeds has its own set of policies.You can access these policies at :


click here to see Policies .

You must follow all these policies in order to be accepted for the AdSense for feeds program.

AdSense for Blogs:Blogs are (short for Web logs) are similar to RSS feeds in the concept except they usually have one author rather than an aggregate source of material they contain.

Blogs are can be created at practically no cost-much cheaper than a commercial websites.

Blogs are simple webpages where you can write article and other content on a variety of topics,using Blogs you can even share toughts,post pictures and so on.The public can view this content and even comment on it.
In fact it is much easier to generate revenue from blogs as compared to other webpages.

AdSense for mobile:Google allows you to easily display the relevant text and image ads on your mobile webpages

How much can i make with AdSense

Google AdSense is one of the lucrative program that can provide extremely generous income with comparatively little efforts
Your earning potential with AdSense is generally is as follows:

Revenue or income from an Ad=(click through value of the ad * Payout Rate * Click through rate of the Ad * Webpage traffic * Frequency of an Ad).



In the above equation ,Click through value is the amount the advertiser pays per click for the Ad(this figure varies);Payout Rate is the percentage of revenue to be paid for every click fixed by Google(this figure varies);Click through rate is simply the # of the times the ad is clicked on in a certain period of time divided by # times it is displayed during the same period;Web traffic is the # of the visitors to your website; and frequency of Ad is the # times this particular Ad appear on your webpage.

Let give some figure to the above terms and see what the income is.The figure below are for a single day:

Click through value:30 cents or $0.30(The advertiser pay 30 cents per click for the Ad,Google)

Payout Rate: 50% or 0.5 (This is an assumption based on what many experts believe to be the current payout rate for most deals)

Click through rate of the Ad:the Ad is displayed 100 times within a day and is clicked by 8 people then click through rate would be 0.08

Webpage traffic:100 visitors per day

Frequency of the Ad:100

Then income per day for a single Ad would be = (0.3 * 0.5 * 0.08 * 100 * 100 = $120)

If you consider this to be average income per day,total income generated with in a month would be more than $3600.This is really incredible

Google Policies

Understanding of Google Policies is very important before joining the AdSense program.
First site need to be get approved by Google in order to create your AdSense account and start making money from it.You should read them(policies) and be certain that your are in 100% compliance with them,not only when attempting to start your AdSense account,but once you are already a member.Google updates these policies regularly and a violation will get you suspended.

A list of Google AdSense Policies can be seen at:

www.google.com/adsense/policies

Key to AdSense

We cannot say exactly how Google decided to accept or reject a site,however for sure-the main criteria for approval is always the topic and content of the website.

Google approves websites that have significant real content.This could be in the form or informational articles,analyses of various topics,and much more.

One of the best strategies is to include atleast 30 to 40 informational articles of 400 to 500 words each and update them from time to time.

But the reality is the topic that has the best chance of getting approved and making the most money ,is the one you write the most about .

How to achieve success with AdSense

Following the steps below will make you reach your goal with AdSense program:

step 1-Formatting Ad Blocks:As a website publisher you may be in a better position to decide what ads suit the content of your site and how would you like them displayed.To the possible extent whether chosen by Google or you,make the ads seem like the part of the site itself.Factors such as color scheme ,font size and type and apperance of your Ad should match your webpage.Borders are optional.However it is upto you whether you wish to run image Ads or text bases Ads.

step 2-Ad Placement:This is one of the very important factor that influences your money making ability.

The chances of your ad getting noticed by the visitors to your site increases greatly,if you place Ads as close to the top of your webpage as possible.You Ads should be placed in such a way that it matches the link to the other websites on your site.

step 3-Researching the keywords:Once you select the right format and location of your AdSense Ads ,the next important step is to choose the right word for your webpages.These will influence both who visits your website,and how AdSense assigns Ads to you.

step 4-Developing content:Before you decide to add that magic Google AdSense code on any of your webpage or website,you should dealt with following two steps

a)High quality textual content:

Ensure that your webpages have enough textual content so that AdSense program can set up Ads that are relevant to the content on your pages.If you have a very little content,it will be difficult for Google to determine focus of your page and end up displaying public service Ads that do not earn any revenue.

b)Use different page titles for different pages:

Have a unique page titles based on the specific content of each page.As far as possible try to avoid generic or vague page titles such as 'Untitled Document' or page 1'. Be precise and avoid using long phrases and difficult word in page titles

Step 5-Tracking and reports:

Tracking the results of your marketing efforts can help you focus your efforts and make adjustments to win.

Google offers great feature known as 'channels'. You can use these channels to track Ads on specific URLs or to categorize ads based on their formats,keywords,location on the webpage and so on.

You can choose from two channel according to your requirements.

URL Channels:This will help you track the performance of your webpages without altering your Ad code.All you need to do to track performance is to enter a full or partial URL in the channel and you are done.A full page URL will track the performance of the specific page having that address.If you want all the pages on a specific domain,you need to enter a top-level domain name.

Custom Channels:These are used to track the performance of your website based on the criteria you specify.You can compare the performance of different Ad formats and the relevancy of Ads.You can also compare how Ads on page are performing when compared with Ads on other pages

Signing up with Google AdSense

Once you have created your website and is ready to apply for AdSense,head on over to
adsense.google.com
to apply