Google AdSense is very smart about ad selection:The ads that are displayed are only those that are relevant to your content,and Google has strict quality control on the general quality of the ads.
Google AdSense uses text only ads:Text ads are more effective than flashy ads.The click through rate of text ads is proven to be higher than that of animated ads!More clicks equals more money,and the text ads equals more clicks.Also text ads are very "low weight " and very fast loading.You can also use graphic ads.
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